The Fableist Wine Company

The Fableist is a collaboration that gives special attention to the craft and story behind each wine. Based on Aesop’s Fables, the labels tell stories that resonate well with consumers.

The Reserve labels feature illustrations stamped entirely in foil. This level of detail required extra care and coordination with the printer, MCC.

We designed the tasting room to transport you into the world of Aesop’s Fables.

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The Paso Robles Preserve red wine blend label was specifically designed for wider distribution. It features the almond blossoms that are found throughout the vineyard property.

The Airbnb on property was designed to still work with the Fableist brand without being too brand-focused.

With weddings on-site, thoughtful details were added throughout the home and tasting room to appeal to couples looking for a venue.